By creatives, for creatives?
Things progress quickly in the world of AI. I spend a day every week looking into what’s happening. The newest trend is AI apps and sites that are “By Creatives, For Creatives”. And I get that. I see a time when you can write a scene and turn it into video and control all aspects of it. And obviously AI will chase the value of illustration down to pennies. Good thing I’m old…
Two sites stood out to me recently.
Exactly.ai which looks to be a one stop solution for developing illustration looks or styles and keeping renderings consistent. It gives you more frontend control over image creation. Seems a good fit for an agency on retainer (that’s still a thing, yes?) where they need to turn out a lot of new work that looks similar. I think they also run some kind of stock art section, but I’m not sure why that’s a thing as AI will turn illustration into a low cost commodity. But I’m checking it out and you should too if you are interested in this stuff.
FLORA is all about pipelines. For those who don’t know a ‘pipeline’ in animation is how step one connects to a final exported film. It means the same thing in other creative fields and Flora looks to grab the best AI solutions for text, image generation and video and allows you more control as you move across the project. Controlling color and design.
Both sites are very loud about being ‘by creatives for creatives’ which makes me think of a drunk guy at the bar shouting he’s not drunk as he falls of the barstool.
But I have no doubt this tech will be affecting everyone working in creative fields. Now what to do with it? I like to draw. I really don’t want something that ‘draws for me’. I mean why would I want that? In order to give me more time to type into a keyboard and stare at a monitor? Thanks. But I don’t see a way to stop it except to stop pretending it’s not going to upend things in favor of large companies who will have one more lever to to increase profits for shareholders at the expense of the folks who actually make things.
Check them both out. See what you think.
Humanity slowing giving up.